Jeff Burton on rule changes, the black No. 3 and NASCAR
On NASCAR’s proposed rules changes: There are a lot of things that changed. So what we have to do right now is we’ve got to be willing to say, ‘we’ve got to start over.’ And the work that we do starting two weeks ago, when the spoiler was first being talked about, until the time that we start running our first spoiler race, that’s going to determine how successful we are.
Every team is scared to death about how it will affect them, and every team – the people that are inside the sport and understand what it takes – everybody’s heart rates are up, their pulse rates, their blood pressure’s higher. This is a stressful thing for us, and it’s going to re3quire a lot of work, a lot of effort. And it’s a daunting task. It really is. It’s not taking a wing off and bolting a spoiler on. It’s not that. And the teams that do it the best, it’s going to show up really, really clearly.
Do you think the black No. 3 should ever be back in Cup?
I do. The No. 3 has a history to it and it has a heritage to it. And that history and heritage is linked not only to Dale Earnhardt, but it’s linked to Richard Childress Racing as well. And they collectively made the 3 a symbol of success, a symbol of a commitment to do everything it took to win. Some people hated it. It was either loved or it was hated.
And it has such a huge part of our sport. It should only be back in the right situation. It has to be a special situation. It can’t be, ‘okay, we’ve hired Bob and Jim’s going to be the car owner, and so it’s a No. 3.’ That don’t work. That’s not acceptable.
But when Richard Childress is involved, the Earnhardt legacy has to be involved. All of those things have to come together. If all those things come together, then the 3 not only is a good thing to do, it’s the right thing to do. It shouldn’t be brought back as a gimmick.
With declining ratings, what do you think NASCAR needs to do to get some of that back?
I’m not real good at that. I love what I do for a living and I want the fans to be fired up and excited about it. I think what you’ve seen over the last six months, NASCAR really stepping back and looking and saying, ‘okay, what could be better? What do the fans think?’ They’re really getting a lot of input from the fans and you’re seeing them making a lot of changes due to what the fans think.
Most things NASCAR does has the consideration of the fans. I think that’s all we can do. Last year, the drivers made themselves available more than they’ve ever been available. The tracks said the drivers hide in their motor homes and do all that. I don’t know about other drivers, but I can tell you I did about 80 appearances last year. I wasn’t hiding in my motor home.
So we try to do more, and I think that’s a good thing. But at the end of the day, what fans want is a great experience. And anything we’ve got to do to make it happen, that’s what NASCAR’s in a position to do. I look at NASCAR a little bit like our team. We last year didn’t do what we needed to do to be successful. And over the last few years, NASCAR’s done some things for good reasons. NASCAR doesn’t do anything where they just say, ‘we’re going to do this just for the hell of it.’ Everything that they did had a reason, but some of those things weren’t embraced by the fans.
So NASCAR to me is in the same place that we have been as a company. They now have been weakened a little bit, been compromised a little bit, and it ultimately will make them stronger. It ultimately will make them re-focus on making the show the best it could possibly be. So there’s no question if you look at ratings, it’s been a little bit of a downturn. It hasn’t been the way it’s been related. We’re not in a catastrophic major problem. We’re in a situation where we have to do it a little better. And that’s what you’re going to see.
NASCAR is kind of on their heels a little bit. Th4ey’re going to get on their toes, get aggressive, and start making some changes that have the fans best interests at heart. But by the way, the changes they’ve made, it’s not like they sat in the board room and said, ‘You know what? We really don’t want the fans to be happy, so we’re going to make these changes.’
NASCAR has worked really hard on safety. Think about where we were seven, six years ago. Think about where we were and what the conversation was in comparison to where we are today. A lot of the procedures, a lot of things they’ve done have been for that. And they’ve been criticized for it. And I don’t think that’s fair. I think that NASCAR should be commended.
And they in some ways, they’ve received no benefit whatsoever for the things they’ve done to improve that, and I don’t think that’s fair. I haven’t agreed with everything NASCAR’s done and I never will agree with everything NASCAR’s done. But they haven’t intentionally made decisions to make fans mad, and they have worked exceptionally hard to try to put me in an environment that’s a hell of a lot safer than it used to be. And I have a lot of respect for that.